EGUIDE:
Application programming interfaces (APIs) are moving beyond the domain of software development. They offer a way for organisations to work closely with an extended ecosystem of business partners, who are able to build value-added software-powered products and services.
RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
EZINE:
In this week's Computer Weekly, we visit the first hackathon at Abbey Road Studios, once home to The Beatles, to find out how tech startups hope to revolutionise music creation. Our latest buyer's guide looks at perimeterless network security. And we look ahead to the key CIO skills and jobs trends for 2019. Read the issue now.
EGUIDE:
CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
EGUIDE:
In this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.
EBOOK:
Software empowers business strategy. In this e-guide we explore how to deliver new software-powered functionality for continuous business improvement.
EZINE:
In this week's Computer Weekly, after Birmingham City Council's disastrous Oracle project cost over £100m, we analyse where it all went wrong. Our new buyer's guide examines building a sustainable IT strategy. And we find out how Thomson Reuters is using AI to enhance its product offerings. Read the issue now.
EZINE:
In this week's Computer Weekly, we examine how datacentres and their workers became part of our critical national infrastructure due to the pandemic. Firms considering upgrading to SAP S/4 Hana face hefty bills – we look at how to keep costs down. And we analyse the increasing rate of applications being migrated to the cloud. Read the issue now.
EBOOK:
It’s a common industry practice to focus primarily on prospects who match a specific persona or job title—but is that really the best method? According to recent research, the answer is no. Download this resource to learn how you can refocus your efforts and get more leads by homing in on prospects with recent, relevant, pre-purchase activity.
EGUIDE:
This e-guide to employee experience includes a podcast discussion about the evolution of employee experience management. Also, we explore how advanced companies are responding to skills shortages and millennial employee attitudes by listening harder to their workforces.