RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
WHITE PAPER:
If you are looking for smarter ways to approach file sharing in your commerce environment, you are probably thinking about outsourcing or moving to the cloud. This evaluation from IBM, supported by research from Vanson-Bourne, can help by showing you critical factors to consider.
WHITE PAPER:
Increasing cost controls and unpredictable cost increases are leading many enterprises to rethink how they support their business-to-business (B2B) operations. As a result, many enterprises are choosing to outsource B2B integration by partnering with a managed services provider.
WHITE PAPER:
As enterprises find new offerings and better products available to them, and as customer requirements change, there is a move to reassess and improve their processes involving B2B integration. This white paper provides guidance and tools that will help guide B2B teams as they go through their reassessment.
WHITE PAPER:
Read this white paper and learn about developments in the B2B infrastructure market, such as key findings and trends, valuable recommendations, what the future landscape holds and more.
ANALYST BRIEF:
In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C).
CASE STUDY:
Read how SEEBURGER's B2B Gateway and SAP Connector reduced time to market and development costs for both the ConAgra IT integration and subsequent projects through its ability to eliminate hard coding within SAP as well as handle B2B and EAI design.
WHITE PAPER:
Coordinating with partners across multiple channels and sites isn't easy, however, gaps can lead to poor sales performance and lost business due to unhappy customers or suppliers. Explore this analyst report from the Aberdeen Group to learn how mid-market enterprises can improve collaboration with multi-channel and real-time data integration.